Business Blogging

Blogging in the last few years have become more and more popular. In fact, it is now a common household term. Most everyone with a computer now has a blog, irregardless if they are business people, work at home people, or even the stay at home moms. If you haven’t jumped into blogging, here are a few reasons why you should start blogging now.

If you haven’t noticed, blogs are a great communication tool. If you blog about your business, your blog will most likely have posts that focus on your business but, that doesn’t mean you can’t let your hair down a little. It’s quite alright to post about your personal life sometimes. You don’t have to go into detail - just enough for your readers to be able to relate to you.


Blogging allows you to let your “voice” be heard. Your readers will get to know you a bit more and you will be able to form a relationship with them. Soon, you will have some kind of interactivity with your readers especially when you allow them to comment on your blog. When possible, reply back to the comments. The back and forth bantering and conversation-style writing will keep your readers coming back for more.

You can use your blog as a way to figure out what your readers want from you. Ask them to leave you suggestions or questions about your business. You can even use these as the beginning of a new blog post/discussion. When you address questions from readers and you provide them with the answers they are looking for, you instantly promote yourself as an expert in your field. Soon, your readers and visitors will develop trust in you and your opinions.

Trust is a wonderful thing. The more people trust you, the more they will use and recommend your product/s. People only do business with people they know and trust. Blogging allows you to give your readers a sneak peek into your life and how you work.

If you already have a traditional website, blogging is an awesome way to promote your website. Blog about articles that are in your website - blog only a snippet of the article - like a teaser and add a link to the complete article in your website. This is an easy way to get incoming links to your existing site in your blog posts.

Blogs are also an excellent way to enhance your writing skills. Blog entries do not have to be very long.